Start here
Two ways in, depending on what you came for.
Eight lessons, in order, built from what the hosts and their guests actually said on the show. Each one cites the episode it came from.
Take the course →Eight situations you can recognise from the outside: what is happening, what to do now, and what not to do.
Open the field guide →There are 102 episodes going back to 2023, and the newest one is rarely the right first one. These are the 15 most on-subject episodes across the five things the show actually covers.
Ranked by how much of each episode is about the subject, measured across the full transcripts. Not by downloads: this site does not publish listener numbers, and a "most popular" list we cannot measure would be a guess dressed as data.
How to win deals in energy's long, committee-driven, risk-averse buying process, from getting specced in to closing.
Building authority, demand, and trust with a narrow, high-value energy audience.
Pointing sales and marketing at one revenue motion built around how energy buyers actually buy.
What AI search, AI answer engines, and AI decisioning mean for how energy companies get found and sell.
Inside the energy buyer: procurement, the spec, qualification, and the long capital-driven decision.
The next step
If the way energy buyers actually buy is costing you deals, talk it through with ModalPoint, the go-to-market firm Matthew Bertram runs. A 30-minute discovery call: no scope, no commitment, and a mutual NDA before anything substantive. You get a reply within one business day, and the first call is with someone who works in the sector.