Oil & Gas · Sales · Marketing
The Oil & Gas Sales & Marketing Podcast, and the book, for energy leaders. Hosted by Mark LaCour and Matthew Bertram on the Oil & Gas Global Network.
The newest conversations on selling and marketing in energy.
In this episode, we explore how kaarvi.ai is revolutionizing sales and marketing in the oil and gas industry through AI-driven personalized outreach, lead scoring, and real-time an…
Sales & MarketingIn this episode, Mark LaCour and Matt Bertram explore when to say no to deals, how to offboard toxic customers, and strategies for better sales and client management. They share pr…
Sales & MarketingIn this episode, Mark LaCour and Matt Bertram share their top strategies for 2026 that are driving monster results in sales and marketing within the oil and gas industry. They disc…
Sales & MarketingIn this episode, Mark LaCour and Matthew Bertram share expert insights when answering a listeners question about selling into the oil and gas industry when you’ve never done it bef…
Sales & MarketingIn this episode, Mark LaCour and Matthew Bertram discuss how oil field service companies can justify marketing budgets without relying on traditional lead metrics. They explore eff…
Sales & MarketingIn this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical str…
Sales & MarketingTwo operators who actually sell into energy.
Founder of OGGN, the largest and most-listened-to oil & gas podcast network, and founder of ModalPoint, the oil & gas market-insight brand now part of EWR Digital. Mark has spent decades inside upstream, midstream, and oilfield-services sales, and is co-author of Oil & Gas Sales & Marketing.
Creator of Digital Information Governance® (DIG). Matthew helps energy and industrial companies get found, trusted, and chosen as AI reshapes how buyers decide, and govern the AI-influenced decisions they make internally. He hosts The Best SEO Podcast and co-authored Oil & Gas Sales & Marketing. More →
The book behind the show
The Energy Growth Playbook for Oil and Gas Leaders, by Mark LaCour & Matthew Bertram
Win deals before the RFP drops by influencing the spec. Turn discovery calls into pipeline. Align sales and marketing around how energy buyers actually buy. The field guide distilled from 102+ episodes of the podcast.
What listeners say
“This podcast is a must listen! I share it with anyone I know that is working in a sales or marketing role in the oil and gas industry. The strategies for lead generation, such as cold emailing and reaching out to customers early in the morning and on…”
“I’ve been a big fan of OGGN’s various podcasts for years, and as a sales person they’ve been super useful. This shows even more viable as it helps me with my day-to-day sales efforts, it gives me new tools and techniques that I would’ve never run across by…”
“I’m five episodes in and can’t stop listening. Matt explains marketing strategy like a C-level, marketing ops like a director, and advanced tactics at the level of someone who is still deep in the game. I’m surprised at how many areas he can dive into…”
Reviews are shown verbatim from Apple’s public listener-review feed.
A collaboration between EWR Digital & the Oil & Gas Global Network
The show is co-hosted by Mark LaCour, founder of OGGN, and Matthew Bertram, Owner & CEO of EWR Digital and President of ModalPoint. The same thinking that drives the episodes drives how operators win visibility in AI search and govern AI decisions in the field.
The next step
If the way energy buyers actually buy is costing you deals, talk it through with ModalPoint, the go-to-market firm Matthew Bertram runs. A 30-minute discovery call: no scope, no commitment, and a mutual NDA before anything substantive. You get a reply within one business day, and the first call is with someone who works in the sector.