Oil & Gas · Sales · Marketing

The Energy Growth Playbook

The Oil & Gas Sales & Marketing Podcast — and the book — for energy leaders. Hosted by Mark LaCour and Matthew Bertram on the Oil & Gas Global Network.

99
Episodes
2023
On air since
OGGN
Podcast network
Listen on
Oil & Gas Sales & Marketing Podcast cover

Latest episodes

The newest conversations on selling and marketing in energy.

All episodes →
Ep 100 · 29:48

Breaking into Oil and Gas, a Five Step Process

In this episode, Mark LaCour and Matthew Bertram share expert insights when answering a listeners question about selling into the oil and gas industry when you’ve never done …

Sales & Marketing
Ep 99 · 32:37

Justifying Your Marketing Budget to the CFO

In this episode, Mark LaCour and Matthew Bertram discuss how oil field service companies can justify marketing budgets without relying on traditional lead metrics. They explore eff…

Sales & Marketing
Ep 98 · 36:25

How to Accelerate Deal Closure in Oil and Gas

In this episode, Mark LaCour and Matthew Bertram discuss essential sales fundamentals for enterprise deals in the oil and gas industry, addressing common pitfalls and practical str…

Sales & Marketing
Ep 96 · 33:20

Revolutionizing Sales Leadership with AI and Data

In this episode, Matthew and Mark discuss how AI and technology are transforming sales leadership, training, and customer engagement. They explore practical strategies for leveragi…

Sales & Marketing

Your hosts

Two operators who actually sell into energy.

Mark LaCour
Mark LaCour
Founder, Oil & Gas Global Network (OGGN)

Founder of OGGN, the largest and most-listened-to oil & gas podcast network, and founder of ModalPoint — the oil & gas market-insight brand now part of EWR Digital. Mark has spent decades inside upstream, midstream, and oilfield-services sales, and is co-author of Oil & Gas Sales & Marketing.

Matthew Bertram
Matthew Bertram
CMO, OGGN · CEO, EWR Digital · President, ModalPoint

Creator of DIG® (Digital Information Governance). Matthew helps energy and industrial companies get found, trusted, and chosen as AI reshapes how buyers decide — and govern the AI-influenced decisions they make internally. He hosts The Best SEO Podcast and co-authored Oil & Gas Sales & Marketing. More →

Oil & Gas Sales & Marketing: The Energy Growth Playbook

The book behind the show

Oil & Gas Sales & Marketing

The Energy Growth Playbook for Oil and Gas Leaders — by Mark LaCour & Matthew Bertram

Win deals before the RFP drops by influencing the spec. Turn discovery calls into pipeline. Align sales and marketing around how energy buyers actually buy. The field guide distilled from 99+ episodes of the podcast.

What listeners say

Reviews from Apple Podcasts

★★★★★
“This podcast is a must listen! I share it with anyone I know that is working in a sales or marketing role in the oil and gas industry. The strategies for lead generation, such as cold emailing and reaching out to customers early in the morning and on…”
— Brendon in the 'Nati, Apple Podcasts
★★★★★
“I’ve been a big fan of OGGN’s various podcasts for years, and as a sales person they’ve been super useful. This shows even more viable as it helps me with my day-to-day sales efforts, it gives me new tools and techniques that I would’ve never run across by…”
— samiam89pp, Apple Podcasts
★★★★★
“I’m five episodes in and can’t stop listening. Matt explains marketing strategy like a C-level, marketing ops like a director, and advanced tactics at the level of someone who is still deep in the game. I’m surprised at how many areas he can dive into…”
— CK_Bear, Apple Podcasts

Reviews are shown verbatim from Apple’s public listener-review feed.

A collaboration between EWR Digital & the Oil & Gas Global Network

Built for energy operators who sell

The show is co-hosted by Mark LaCour, founder of OGGN, and Matthew Bertram, Owner & CEO of EWR Digital and President of ModalPoint. The same thinking that drives the episodes drives how operators win visibility in AI search and govern AI decisions in the field.