Amazing AI-Powered Personalized Outreach that Works! Plus New Sponsor

Welcome to the Oil and Gas Sales and Marketing podcast, where every week your hosts, Mark Lacour and Matt Bertrand share proven strategies and real-world tactics to help you connect with customers and close more deals. Let's do this. Hey, welcome back to the Oil and Gas Sales and Marketing podcast, and Matt and I are actually in the Canon, and Houston, if you need an amazing co-working space, go check

them out. Tell them Mark and Matt sent you. We actually have a guest today, but we have an announcement as well, so, Shrevan, welcome to the show. No, thank you. Great, Mark.

Yeah, and before we get to the announcement, everything else is going on. You know what, Matt? What? Do you want to guess what podcast is number six in guitar and business? I don't know, Mark. What is it?

It's us. It's Oil and Gas Sales and Marketing podcast. I just got the rankings this morning, and we've now ranking number six in all the business podcasts of guitar. So, for all our listeners of guitar, thank you. We'd like to be number one, but we'll take number six for now.

We're on the board. Matt, you want to make the announcement? No, you can make the announcement, Mark. So the Oil and Gas Sales and Marketing podcast has a sponsor now, and Matt and I are very picky, and I need to tell the story. I'm a big LinkedIn user, as you all know, and I get this note on LinkedIn, and it was

a cold call. However, it wasn't a crappy bad cold call, like I get a thousand a month. It was very personalized. It was spot on, and it was so good that even though I knew it was a cold call, I wanted to engage with this person. They understood Mark Lacour, the editor-in-chief at OGGN.

They understood the challenges I had, things that I'm looking for, things that I can use help with, and this was done in a very concise, very professional, but almost kind of humorous, short email. And, Trevon, it was from you and your company, but it wasn't from you. No. Where did it come from?

Carve. And what is Carve? Carve is an intelligent being, I would say, that takes us off into Internet management. And the reason we're laughing is before I turn the mic on, Matt and Trevon were in a deep conversation on altered reality, on different planes of existence, and the fact that a particle can be in two places at once, but you can predict where it was, but only in

the past. So, it's deep stuff here, but huge announcement. Carve.ai is the new official sponsor for the Only Gas Sales and Marketing podcast, OGGN. We're now part of the OGGN family, so thank you. Thank you so much. And audience, we're going to cover a few things on this episode, but the amount of help that

Trevon and his company can do for sales and marketing teams is literally off the shelf. Like, I don't even know where to start. So I just want to frame this up for everybody listening. If you're using different platforms, AI platforms, and chatbots out there, this is in that category. It's not a wrapper. It's not like a chatGBT wrapper.

It's an actually ground-up built AI system, and it's building specialized workflows for oil and gas, and it's been trained on oil and gas. It's really incredible. And one of those specialized workflows was targeting me and OGGN, and that's who Cole called me, was the workflow, the AI agent, if you want to think about it, did just an amazing job.

And I don't even know where to start this. Let's start with where did you get this idea? Because the idea itself is utter simplicity. Now, the execution is different, but where did you get this idea? It was my own implementation since we are a startup and we are going through these financial problems of huge budgets, big budgets.

So I had to build this workflow for a car with myself to market and reach out. But the biggest challenge was basically any marketing bot that's out there, you can get it for $10 a month, can do this. But you see the rejection rate because people know that it's coming from a bot, and they don't even look at it. How do I make it personal?

And how do I make it authentic? And how do I make it human? The connection was the biggest challenge. And I had to go through that workflow, build on and on and test. And then I think I finally succeeded because I got a response from you. You're here.

So of course you succeed. I want you to back up a little bit because it's super important. So your sales and marketing leaders out there, I want you to don't think of this as an AI bot. It is not. It is in a different universe.

So let's talk about the personalization in it and authentic. Talk through that with us. Okay. What human connection is depends on is basically how personalized you can get to their life and you can address their problem. So in this case, when Karvi sent your message, it knew what you were looking for and what

space you were already in and what's your background so that the three things that are very important is you should understand the message. You should also understand the pain point that we are trying to say and relate to it and also understand the solution we are trying to give you. And it also has to have all the information, but very simple because assuming you wouldn't really want to know what data management technical terms are.

So it's like, oh, there is a problem. This is a solution. This is what you're working through. And you should feel like, wow, how does Karvi know it? What was the workflow that we built? So if you want to go through the modules, like how it does it, I can go through it.

Let's not go through the modules yet. We're going to actually say that for something a bit later. What I want the audience to understand is if you ever heard me talk about cold calling or if you've ever been to a class that I've taught, what I teach is all the work goes up front. Just because you have some nice contact information, email, phone number, whatever, don't just

automatically send a message. That's a waste of your time and nobody's going to answer that. You do your research and Matt and I have talked about this on the show. It's a public company. You go read the 10K whereby law, the CIO has to talk about real challenges companies making. If you know somebody there, ask them what they're dealing with.

I don't like the word pain points, but it's literally what are the pain points? What problems are you having? What are you looking for now? What have you been searching for that maybe helps you? All of that research that I used to teach people to do to make a good cold call to make sure that email was spot on, Karvi does it instantly.

One of the things I do want to add to this, because a lot of people that are listening are probably using a different chatbot or they might be using a coding agent to actually do the research and basically people are piecemealing a lot of these efforts together. I know we are ready to be part. We are using different AI agents to do different components of this, but we've had to put them all together.

We've had to duct tape them together. It's not as intuitive as Karvi and it does it all for you. That's the big difference. Karvi is like your whole inside sales team that spends the time to research each individual prospect and company. Not a generic message, not a copy and paste, not a best guest.

It literally does the research. Your damn pipeline builds itself with highly qualified leads that have the problem that you saw. Still, try to get your hand around this by just this audio podcast is going to be hard. That's why we're going to spend a lot of time doing a lot of stuff in person. Once again, the ability for it to figure itself out, figure out who the target is in

the problems, but then that outreach is not a generic outreach. It's grounded in today's reality. Then let's talk a little bit about, I'm going to call it a self-improvement loop. I'm not sure that's the right term, but let's talk a little bit about that where it constantly course-corrects itself. Right.

How do you know that particular lead that you're reaching out is the right person? Well, Carvey assigns a score to it and it's a quantitative way of AI remembering, okay, this score is real or not and how close to you the score is 200 makes it that qualified lead. That's the story. Finding out particular lead that is looking for your product right now is the first qualification

of Carvey. All right. I want you to stop. Audience, did you understand that? Finding the person that's looking for your product right now is the first thing that it looks at.

Intense. That's huge. Keep going. Right. It's not just looking. It also knows what search or what solution you're looking for.

For example, we do end-to-end data management, but end-to-end data management means what? It's an ocean. If you're looking for data quality, data transformations, analytics, what is that umbrella? Even data transformations has 200 things in it, but what is the umbrella keyword that you're searching or your intent is? Basically that means you are knocking down and pointing on that plane of 8 billion people

that this guy on a broader signal that a demographics, geographic person here in this region is looking for something that is similar to your product. That is where Carvey starts. That's where the Carvey intelligence comes in, which took a little bit of time to train, but it does it amazing. It can knock out all the possibilities that are not.

It's again going through the spiritual process of just disregard everything that you're not and what remains is the true self. It's the same process. Carvey disregards the noise and engages with them so that what remains is the true source of the lead. That's how we get down to the lead and then there is a confirmation process.

So now we got the signal that this group might be the people who is looking. Now we have to find who is the decision maker, who is actually looking for it and what that organization is working on and what that guy in that group is posting and this is all publicly available data. We are always making sure the keyword that triggered this whole signal or the group of keywords that triggered this workflow is the truth.

So you always compare to that and see which one is closer and that's where the marking comes in and the email that is again sent out by Carvey by building your persona and I say persona because everyone is different. So it knows exactly what kind of a person you are and you can test it out. All my thousands of emails that has been sent until now are very personalized to that person and that person understands exactly what pain he is going through and so it's like a God's

call. I would say like you will feel like oh I'm going through this pain and how did this know? That's how. Hey there it's Paige Lacour, co-founder and host of All In Gas Global Network. We want to give you something free for being a listener to one of our podcasts so simply go to YouTube, search for OGGN and comment on any video.

Then I need you to send a screenshot of your comment to marketingatoggn.com and I will personally mail you a free OGGN hard hat laptop sticker and in a limited time I love Big Oil button. So do it now before all the cool swag is gone. I would translate on kind of if you're thinking through what this is doing. It's one looking at maybe the search engine optimization or the SEO which actually what

are the keywords that we're looking for? What is the intent behind those? And then there's tools out there to actually pull in intent based on like IP addresses and other things to know who hits your website without them actually giving your information. There's some compliance tools that allow you to do this but I won't get into that now. So you got these intent signals, okay?

And then after that it built a target persona. We've all talked about target persona, talked about the different stakeholders but then what it also does from what I understand and we were going through these different demos and we're actually like in the process of setting this up so we'll have some more information for you in updates and future podcasts. But then that individual, it customizes it and figures out about that person.

So these are things that salespeople mark do already. It's what I teach. Right? And so it's going through that process of saying, hey, someone's actually interested. Do they meet this criteria? Do they fit in one of these target personas to give a framework of how to communicate with

that person? But then you can go look at what they posted online and go is this maybe it's like this profile. Like you can build these things however you want. Should I talk to them? Short punchy words?

Do they need to see data? Who am I talking to? And also it might be able to pull in different things about just like in sales where they went to school, what's going on in their company and it makes it super relevant in that messaging. And then it saves that file. And again, this is how you set up your architecture.

But then when it does follow up, it customizes to that and you can see the response level and what's happening. As somebody that went through this without knowing he was going through this, that email that you originally sent me was obviously specifically written for Mark Lacour, written for me. Then it mentioned things in email that were real, that were data points that it caused

me to resonate with. That's why I didn't think it was AI. That's why I would have bet $50,000 that it was a person that wrote this. Then it's not a template. It's not a blast. They're sent out to the people directly.

But you still control this. You have complete control over it. It's like having an inside sales, not just an inside sales team, a very experienced inside sales team that you don't have to feed or worry if they get enough sleep last night or if they stayed out and partied with their friends too long. See it's funny.

It's funny how you look at the components of this. The lead scoring we were talking about, we had lunch before this and man, we weren't deep guys. They lost me. Literally completely lost me. It was a really good lunch, but I did feel a little bad.

Lead scoring. I don't know if you want to touch on lead scoring a little bit of like how it does that because the point system is something that I've seen marked in so many CRMs, like there's like a field and it's just blank and people aren't lead scoring. So if you're running ads, like when you're bringing marketing sales together, you need to understand the quality of those leads because if it's just activity or if it's just someone

commenting on a post, you're optimizing for spam. So you need to understand the feedback loop of how these things are valued and those intense signals, how they're weighted, like you were talking about like their job, their social activity, their job, what their company is doing, what their company did in the past two years, six months, two weeks, four weeks, and what are they actually pursuing in next six months from the posting perspective?

That role, if they're a decision maker, all these different components to get this score to actually tell you what's coming in, if it's a hot lead that you need to chase and not only do you need to maybe follow up on it, it's going to do that for you and it's going to do it in such a well researched, customized way. It's pretty incredible. So it makes a salesperson superhuman.

It's crazy. Can you imagine coming to work in the morning as a salesperson, open up your laptop and you have 12 meetings set that you did not even know who the prospects were yesterday because Carby's been working overnight and crashing these personalized messages. It blows my mind and I know I say this all the time, you did a really damn good job with this.

No, thank you. Let's talk a little bit more. So we talked a lot about the sales side, right? It builds its pipeline for you. It's real messages customized to the actual prospects themselves. It has a self-improvement loop.

It tracks everything. Does it depend? So somebody's listening right now. They work for a big, awful service company and they already have an existing CRM. Does it depend on what technology they already have in place? No, no, it doesn't depend.

So Carby can integrate with any. So these specific modules that it works on, basically an intent signal, a place where to save the information. It can be a Google Sheets. It doesn't matter. And it needs somewhere to store and it needs somewhere to start and then it needs something

to send. So think about it like that. And if you provide those information like those APIs, it can get kickstarted. Everything else on the intelligence perspective is already built and you can invoke it with a single word of your choice. My choice is Black Mamba.

So I say import Black Mamba and it imports and I say run Black Mamba and it keeps running. So if you're listening to this, it doesn't matter what your tech stack is at your company. Carby sits on top of all of that and works with anything. So it's ridiculously easy to integrate. The big thing too here, guys, is this is not just a sales tool. No.

We're talking about a component and a workflow inside an AI that can do all kinds of things. I mean, you have pilot programs running with major oil companies. There's all kinds of use cases for this. There's probably a lot of people here that are listening and are using other platforms to do other things and integrations and I mean shadow AI is probably an issue if you're going to start using this.

But this can hook into and compete on the same level as all these other platforms. And I don't want people to get lost and oh, this is a sales tool because it does so much more. I'm talking about all kinds of workflows outside of sales. Let me pull y'all back because this is the sales and marketing podcast. I know, I know, but I just I don't want people to pigeonhole it because a lot of people are

building like personal OS's with some of these tools and how they all integrate. I just want in people's mind to understand that it can plug in, but it also can replace. It's a workflow platform. Yes. Yes. But let's stick with the sales and marketing workflows for this conversation.

Trust me. We're going to have a long relationship with Carby. We're going to have them on a bunch of our other podcasts to talk about those specific workflows. All right. So we're about halfway through the show.

We've talked about how it helps sales. It helps sales in a bunch of ways, but sales leaders and frontline salespeople. This is like having the best inside sales team you've ever had. And it literally is amazing. Matt, I need your help. I need you to talk about the marketing side of this.

Where does Carby come in and how does it help marketing teams do a better job? I mean, there's a lot of steps. And Shreveen, why don't you talk a little bit about the dark social component because I know over once you wanted to talk about that. And then I can add to that like the marketing pieces. The intense signal that we were talking about is I would name this whole workflow as dark

traffic trapper. And I know that that is the biggest problem in the field, in today's market, because my CMO got amazed and he was jumping when he saw this solution. And that's how I know he was like, you solved a real time problem that has been there for decades. And he was amazed.

Like how did you do that? I had to go through that. But we can name this as dark traffic trapper where you, Carby is converting dark traffic into real time, intent based leads with a whole description of why that lead is perfect for your product. So you can customize those keywords to match your product.

And that's it. That's all you got to do. So if you're a marketing leader and you're trying to cost justify budget, which is something we've talked about in several shows, you're now being able to provide the data to trace that person or that buyer from original discovery of the company's product to the point they close a deal without literally step by step.

So I might keep punching something in a CRM to show that buy in cycle. One of the biggest issues and why marketing managers tend to lean on paid media is because the attribution, okay? If you're doing content marketing, PR, SEO, whatever, intent and that funnel of attribution of those 20 touch points you need to convert somebody, you can't see them. That's that dark social, dark traffic.

As you start to map that out, you know what channels are working and you can see those different intent funnels or how people are moving through that. So if you think about sales as like that closing of the deal, marketing is on the top of the funnel, warming them up and finding them and kind of bringing them in. I mean, one of the first things that you could do is one of the biggest issues with content creation right now is AI could make like a blog or something like that.

And it's going to be junk. It's going to be metal of the road because it's not specifically trained on oil and gas or specific to your company or you could plug in APIs of specific data to help you with that. And it's also has a kind of a base layer train in the energy space. And think about everything running paid ads, doing search engine optimization or technical

work, doing content creation, doing social media. All these things can be done with this tool and leverage in AI. And then you add that technical layer of oil and gas and the specificity to that. Now you're getting really high quality output that's relevant in all these categories. Yeah. And to add to what Matt said, let's say you have a big team and you configured all those

20 different platforms or whatever that is, you need someone to summarize it. And it has to summarize in a way that you know the start of it and end of it. So the summarization shouldn't leave any points like, oh, I end up in 10 points, but I might have modified 50 points, which also considered personal perspective. There's conflicts in that data, right? Well, it's about data analytics.

Yeah. It is about understanding the personality of that particular individual. Just think about it. It can write you an email that is so personal to you that it has to know your past, present and future. And it also has to understand how that can be put into a simple English, not too technical

and address what you want in a single message. So it has to know all your history, your company's history, what it has been doing, how much budget you have, what you guys have been doing, what you're talking to nail it down and provide a whole summary of that big of a data into one paragraph. And that is also sending and also tracking hard leads. I don't know if you can mention this, but you can also integrate your YouTube videos,

your website. It's going to pull in your natural language too. So it can write like you. Right? And if you're doing so content promotion on a personal level or on sales outreach, you want it to sound like you.

You want to be able to be connected to it. It should be an extension of you. Not something, well, it could be your assistant too, wherever you map it out or you could have both. But I think that that's what we're going to see more and more of is AI being an extension just like our phone is now like an extension of us.

There's this integration happening and we're in the middle of it. And the next very interesting stuff, what Carvey pipeline does is there is a website that we built that is also agentic and I'm trying to give the solution as an end to end. So that's why I'm adding this too. So when you are running this pipeline and when you are lead, intent based lead that is confirmed looking for your product clicks on your website link, then Carvey gets a

signal that you have been already accessing and it knows what exactly you accessed and it's going to send an immediate personal email with a delay because we don't want it to be like a machine and reach out to in person saying that, hey, you know what, you have been interacting with this thing and I know you checked out our webpage or you can just say this is our platform, this is what you do and have that personal connection from your personal email.

So that's called hot lead tracking and it's another workflow, but think Carvey as a goal setter. If you have a goal, it can build its own workflows that is required to reach the goal. It can be 20, 200, 2000, it doesn't matter. So it will make that goal happen in a real time and with a very super intelligent approach. If I gave Carvey the goal of getting my message in front of 155 vice presidents that work

for oil and gas service companies, I gave it a goal like that. What would happen? That's easy. You can tell it's complete. Right. And it's not that tell it's complete, it's going to CC you on all those emails so that

you can go through all those emails and see how it wrote and emails. Yeah. And then because of that though, it's the customization part of it and the research part of it means that each one of those messages to all 155 VPs were customized for them. For them. And one of the biggest things that I'm seeing is the visualization.

You can see where it's at in the workflow and where the gates are and where it's at in the steps. And you can push that forward and see what these agents are doing and where it's going. And running through to a completion of a goal is really where all these platforms are trying to get to. Right.

And that's what they're working through right now is being able to not stop out, but actually like we were talking about setting a goal on some different sessions and workflows and then just leaving and those are working right now. Right. And autonomous is one and second thing that we have to make sure is the quality because most of the AI, I don't know if you guys worked on those AI chatbots after certain iterations,

there is a hallucination or a drift that happens. That was a heck of a point to actually train Carvy not to do that because you don't want the same message to go out to 100 people. So there is a loop that is basically built into this training model that architecture perspective is basically a critic architecture where we have primary agents doing the work and there are critic agents, critic who correct the course of the primary agents if they are

drifting and they exchange their roles in the middle so that they don't hallucinate for longer time. So this exchange is happening every 45 seconds because the whole workflow is complete in three minutes. When I say three minutes, it's researching who you are, your company, building a persona, writing it down in my CRM right now, but like I said, it just need a storage where it can

draft and then sending out an email tracking it. It's all happening in three minutes. So question I didn't ask you before, I'm just asking you now live, I guess, but session handoffs because of like the context window and kind of handed it off. We were talking a little bit about the memory aspect and like what I'm doing right now is there's workflows like anybody might be familiar with Zapier or N8N or make or something like

that, building that segment so it hands it off so then it starts a fresh contact window, context window so it can keep going because reaching out to 150,000 in one session, it's going to have to compress and then you're going to get some drifts. But with the critic agents and basically guys, how you set up your workflows is going to be like the next big thing, right, is making sure that you got your APIs, you got all your data plugged in, but then how are you building these workflows to be able to do it?

To answer his question without nerding out too much, how would you structure it at a high level like executive summary to be able to run that goal without stopping? Correct. And also quality and also you can extend this, you can build on that. So this is my workflow that all I need, but if you say, okay, the end goal is to send a report to my CMO, that would be its end, not what I said is end.

So you can actually import this workflow and give it a small description of what you want and it's going to add on to this workflow. So this is a never ending cycle. If you want to share, publish and we have a marketplace, so if you're a contributor, you get credits. Credit score.

Yeah. So you build solutions, you publish on Carvey marketplace and somebody can import it and they're using, you can make money too basically. We want to be a solutions based platform, but for marketing and sales, what else you can do is your imagination. I want to come back to something I'll both mention, but you'll kind of glazed over reporting.

So if you're a sales leader, if you're a marketing leader, maybe every Monday, maybe every month, maybe every quarter, you got to generate reports to your upper management about all the activity you've done, the dollars you spent and typically a still and on gas that's a bunch of exports into Microsoft Excel, which means the time that somebody looks at that data is static and it's old. Carvey builds dashboards in real time.

In real time and you can share it with one click. Yep. No more worrying about getting your report out on time. Carvey does it for you, but it's in real time. So you can see what your reps are doing. You can see what your marketing campaigns are doing.

You can see your attribution data like Mac or your campaign performs all in real time and you can share that dashboard with whoever needs that information and that dashboard can be customized to that job role, to that person. Right. And it is very domain specific. Well I was just going to add for everybody listening, it can easily create it into a

Google Docs or Excel document for you to send it the proper way in which your manager wants it. Oh, there is a feature where we call it themes. If you go into the library themes, all you have to do is take a snapshot of your existing dashboard and upload it. So then the report that is going to go to your CMO the real time is built in that theme.

So basically you can customize a theme with a snapshot, JPEG or a PNG. If you have a JSON that would be great, but we also accept JPEG and PNG. That's crazy. So you're not even talking about drag and drop customizable, you're not taking a literally a picture of a dashboard that your CMO happens to like and you will recreate it. On the go.

Do you all remember the company Tableau Software? Yes. So their genius wasn't their big data analytics product. It made it look like Excel. It made it look like Excel. The entire Olin gas industry goes, oh we got this, they had no idea the power of what

they had. It just looked right. Air table is... Yeah. And that's exactly what I did. We took a snapshot of Excel and you can see we built it for a huge company.

So the guy was like, oh my peers were only so habituated to see Excel sheets. I'm like, no problem. Then we have an Excel sheet that's going on. Mark, one more thing I know before we close out that I know everyone wanted to cover was the image generation. Right.

This is for marketing people and it actually builds. So Carbic has a pipeline, I call it video box. So these two workflows can be working in conjunction, in together to target the people. So basically, let's say the lead is searching for data analytics, data transformation, in my case. In your case, whatever your product can be, Carbic gets access to your code, your application

and it comes up with a real time, what do you call the concepts. And if it is a broader concept, it's going to pre-built. But if it is a concept that you wanted to build and you can customize it how many times you want to run, or you want to also have a trigger, like whenever you get a lead with data, in my case, data transformations with custom data transformations, let me know. So you get an email and you approve.

It builds a video in less than, every frame is built in less than three seconds. So the five second frame is built in less than three seconds. And I'm trying to come up with a short film and that would be a crazy part, which I don't want to drift on. What this is, is the lead is not only seeing your email has a custom video that explains exactly what he's looking for in a video format in your theme from your Figma or whatever

wireframes or whatever you trained Carbion or you injected Carbion, that guy is also understanding visually what your solution is. All this is happening is in three minutes in parallel. So powerful. And listeners, think through what he just said. So whether you sell one inch ball valves, or you're selling through tubing services,

or you're selling supply chain software, literally your prospects not only gets a customized outreach, they get a customized video that's not copy and paste. That's not the one video that sent the 300 people it sent to them for them so they can visualize it because people are very visual learners. God, there's so much here and Matt, though you are right, we need to wind this thing down.

We have a lot more to come with Shrevin and Carvey official sponsor for the All I Got Sales and Marketing podcast. However, Matt, a little company you have called Motelpoint, you're now actually helping to bring Carvey to the sales and marketing teams in the oil and gas industry. Yeah, we're going to be doing some distribution and getting the word out there through Motelpoint. I think it's a great fit for the go to marketing commercialization mark that you built with

Motelpoint with the AI governance, which guys, it's September one. So there's porting starting. So it's pretty big deal. I think that this is a perfect fit into kind of where we're going with Motelpoint. So I'm super excited to be involved and sitting here and guys, you'll missed a great conversation. We really needed out for like an hour and a half and Mark was like, we have to go right

out and we even lost our room at the at the cannon to real quick. I want to kind of summarize this. So if you're a sales and marketing leader or if you work in sales and marketing team and you're selling into the oil and gas space and you need help turn in buyer intent signals into named scored buyers that are actually decision makers with provable outreach drafts without ever sending anything without you being aware of knowing about and being able

to look at everything in a customized dashboard. That's what this is. Yep. And last thing to add is it not only sends that video that it built to that personal email. It can also post on tiktok and your social media platforms on the go and your content is just growing every real time.

That's a topic for your shows. Yeah, I mean, it just keeps getting better and better and better, but we got to wind this thing down. OK, so if you're interested in what Shrevin's doing, I'm going to have this LinkedIn linked in the show notes. I'll have Carvey AI's link in the show notes as well.

But if you're sales and marketing leader and you want to look at adopting this technology, which is amazing and revolutionary, talk to Matt at Motelpoint. They'll help you make it rubber, hit the road, executable. Your CEO and your leadership team will absolutely love you because the increase of revenue you would get. As usual, all Matt and I's social links are in the show notes.

This is usually where I try to pitch the two newsletters. They're sold out. However, Matt, we're launching a third newsletter. We are. We finally got a sales and marketing podcast newsletter. So we would really ask you to subscribe.

We are getting a channel set up online under energy growth playbook. And if you go check out energy growth playbook.com, you can go see all of our episodes, sort through, find our transcript. There's a lot of great information out there. Yeah. We'll put that link in the show notes as well.

Shrevin, this is the first of many conversations we're going to have you in different podcasts we have at OGN. We also would drag you kicking and screaming to a lot of personal events we're doing to a lot of our conferences we're going to. Mark, is this our 100th episode? This might be our 100th episode.

This might be our 100th episode. I'm going to have to go back and look. You know, one thing we didn't cover is typically we have the guests do a LinkedIn failure tip of the week. I didn't even prep you for this. I think it's used, Carvin.

I think that's the tip, too, because it worked on me. And look, guys, I am really good at picking up really bad cold calls on LinkedIn. And I get a whole bunch of them a day. And when I say it fooled me, that sounds negative, it pulled me in because it was that good. Reach out to Shrevin. Reach out to Matt Motelpoint.

If you want to double, triple, quadruple your sales efforts without spending any more money on people. This is the way to go, people. And by the way, what we kill, now OGGN will be used in Carvey. We drink our own Kool-Aid. Drink our own Kool-Aid.

I like that. I like that. For our sales efforts, and we're going to document the successes and the failures, I have a young sales leader sitting in the UK, big shout out to show about there. And he is going to be reported back on a monthly basis, the success we're having in Carvey using for OGGN sales efforts.

So, guys, I could literally spend another three hours out here talking, but we do need to wind the show down. Let's get out of here. Make a difference and not a sale.