About | The Energy Growth Playbook

The Energy Growth Playbook is the home of the Oil & Gas Sales & Marketing Podcast: 102 episodes (and counting) of practical, no-fluff conversation about how energy companies actually win and keep revenue. It is a collaboration between two forces in energy go-to-market: the Oil & Gas Global Network (OGGN), the largest and most-listened-to oil & gas podcast network, and EWR Digital, the award-winning AI-search and growth consultancy.

Mark LaCour at a podium beside a four-person panel table, seen from the back of a room of attendees at round tables, with floor-to-ceiling windows behind the stage — The room for the API Houston Chapter marketing panel: Mark LaCour at the podium, Matthew Bertram at the right end of the table. Petroleum Club of Houston, February 2023.

It is hosted by the two people who wrote the book on it, literally. Mark LaCour, OGGN’s founder, has spent decades inside upstream, midstream, and oilfield-services sales. Matthew Bertram is Owner & CEO of EWR Digital and President of ModalPoint, where he works on how energy companies get found and chosen as AI reshapes buying, and on governing the AI-influenced decisions they make inside.

Mark LaCour in a blue blazer holding a microphone at a black podium, with tall windows and Houston office towers behind him — Mark LaCour at the podium, February 2023.

Matthew Bertram in a plaid shirt and vest speaking into a table microphone and gesturing with both hands, beside another panelist — Matthew Bertram answering from the panel table, February 2023.

Their partnership runs deeper than a shared microphone. Mark founded ModalPoint, the oil & gas market-insight and commercialization brand known across the industry for its read on how energy buyers actually buy. In 2026, EWR Digital acquired ModalPoint, with Mark staying on as advisor.

“ModalPoint was built to challenge conventional thinking and help the industry communicate more effectively. EWR Digital is well positioned to carry that work forward in a way that aligns with how the energy market operates today.”Mark LaCour, founder of ModalPoint and OGGN

Today the two are partners, co-authors, and co-hosts. Across the catalog they cover the full commercial stack: aligning sales and marketing, influencing the spec before the RFP, demand generation that respects long energy buying cycles, RevOps and pricing discipline, brand and authority building, and what AI search and AI decisioning mean for energy go-to-market.

Mark LaCour at the podium hosting an oil and gas marketing panel, with Matthew Bertram and three other panelists seated at a table in front of the Houston skyline — Mark LaCour hosting the API Houston Chapter oil and gas marketing panel, with Matthew Bertram at the right end of the table. Petroleum Club of Houston, February 2023.

Mark LaCour and Matthew Bertram seated at the OGGN podcast table with microphones, in front of Oil & Gas Global Network banners on a conference floor — Mark and Matthew recording at the OGGN podcast booth on an energy conference floor.

Matthew Bertram with an attendee in front of a screen showing OGGN and EWR Digital QR codes, both wearing API Houston name badges, high above downtown Houston — Matthew after the OGGN live podcast at the API Houston general meeting. Petroleum Club of Houston, May 2024.

Two microphones with foam windscreens on desk stands, a handheld audio recorder and headphones on a blue tablecloth, with two video cameras on tripods behind them on a conference exhibit floor — The OGGN recording setup at SPE ATCE 2026: two microphones, a field recorder and two cameras.

Side view of the recording table with microphones, a recorder, headphones and a laptop, under a blue tablecloth printed with the OGGN name — The same table from the side, under the OGGN tablecloth.

The show is the companion to their book Oil & Gas Sales & Marketing: The Energy Growth Playbook for Oil and Gas Leaders.

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