Make the thing that sounds like you. The show names podcasting, video and audio content as the one thing AI cannot do.
The reasoning is about scarcity rather than capability. Text is cheap now, so text stopped being proof that anyone did the work. A recorded conversation with a named operator is still expensive to fake.
Worth keeping in mind. That is a claim about proof, not about quality. Plenty of AI-assisted writing is good; it just no longer demonstrates that you know anyone.
Source: AI and Data Governance: The Future of Sales and Marketing, episode 95 of the Oil & Gas Sales & Marketing Podcast.
The next step
If the way energy buyers actually buy is costing you deals, talk it through with ModalPoint, the go-to-market firm Matthew Bertram runs. A 30-minute discovery call: no scope, no commitment, and a mutual NDA before anything substantive. You get a reply within one business day, and the first call is with someone who works in the sector.